Testimonials

Connecting new customers via the web

This public sector client had already tried two other big PR agencies before they came to Kreativity.

They deal with highly complex, technical IT issues and services, and they asked us to review their existing website to make it more user-friendly and easy to understand. Then, they asked us to come up with the content, copy and structure for a new website, provide all the content and structure for a promotional 'mini-site', and source case studies of happy customers who were already using the client's services.
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B2B Copy that's really the business

This government agency operates in the health sector, and is required to put together a business plan every year, setting out its plans for the next 12 months.

The business plan covered some highly technical areas and information, but as its principal audience was outside stakeholders and the public, our client wanted it to be as accessible and easy-to-read as possible. Read more...

Achieving positive press coverage against the odds

Our big, public sector client approached us to help them publicise a change in a policy area that frequently came in for hugely negative criticism in the press.

The challenge was to inform the target audience of the upcoming changes, without opening our client up to any negative press coverage – and it’s a challenge that we met. Read more...


Cracking case studies

This big government Department puts out a report about the effects of its policies every year. They called us to help them spice up their text with some stories about real people.

Kreativity was given a week to source appropriate case studies, interview them, and get the cleared copy back to our client. We got all the case studies done within the deadline, and even managed to turn around a late-comer over the weekend, when the client was asked to include another 'angle'.

As the final touch, we advised on the launch of the report, which drew a lot of positive media attention.